The film 'Avengers: Doomsday' will have four trailers.

Disney is gearing up for a unique marketing campaign to promote the upcoming Marvel Cinematic Universe installment. The studio plans to take a fresh, unconventional route to advertise the comic book adaptation *Avengers: Doomsday*. This innovative strategy involves releasing four distinct versions of the film’s trailer, each shown in theaters for one week over a span of four consecutive weeks. **A Collectible Trailer Experience in Theaters** Each trailer variant will be available exclusively for a single week, meaning moviegoers will encounter different previews depending on which week they attend screenings of *Avatar 3: Fire and Ash*, the film paired with these trailers. Disney’s goal is to create a “trailer collection” phenomenon that motivates fans to return to theaters multiple times to catch all the exclusive previews. **Exclusivity to Boost Theater Attendance** Notably, there is no current plan to release these trailers online simultaneously, which is a deliberate tactic. Disney aims to capitalize on the exclusivity of theatrical screenings to heighten excitement and encourage audiences to experience the new Marvel film on the big screen. The first trailer is set to premiere next Friday, with subsequent versions rolling out weekly: the second trailer just before Christmas, the third near New Year’s, and the final one in the week following. All four trailers will be shown solely before *Fire and Ash* screenings. **Doctor Doom’s Debut and Robert Downey Jr.’s Return** In line with Marvel Cinematic Universe lore, *Avengers: Doomsday* will introduce the iconic villain **Doctor Doom**, a character who blends cutting-edge science with mystical powers. The role will be played by **Robert Downey Jr.**, marking a surprising comeback. Details surrounding Tony Stark’s transformation into Victor von Doom remain tightly under wraps, adding an air of mystery to the film’s narrative.